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We're Alyssa & Craig, husband and wife duo and the founders here at Rose & Birch Studio. Here on the blog, you'll find helpful musings on how to connect with your audience, stand out online, and take your own content to the next level!
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4 Reasons to Make Your First (Or Next) Instagram Reel

Social Media

I’m gonna start this post off with a big claim.

Instagram Reels have changed my life.

I know, I know. Sounds dramatic. But it’s true! Between August and October, my Instagram account grew by 8,000 followers from consistently posting on Reels and striking success. Now, I have a bustling and growing community of dedicated followers, and my business has grown exponentially because of it.

So, naturally, my new go-to advice to anyone looking to grow on Instagram: UTILIZE REELS OR ELSE.

Yes, I’m yelling. It’s because I’m passionate about your growth on social, okay?

If you’ve been thinking about hopping on the Reels train, but something’s been holding you back: let this post be a sign that you need to start, like, yesterday. I completely understand feeling uncomfortable in front of the camera, or feeling like you don’t have anything original to create.

But that’s the beauty of Reels. It’s so new! There truly aren’t any rules, and you can use this feature to create whatever you want. Plus, there are plenty of ways to create Reels without ever showing your face and still connecting with your followers.

Hint: voiceovers, screen recordings, filming your design process… to name a few!

Instagram can be a crazy-beneficial tool for your business if you use it to its full potential. If you’re still not convinced, here are 4 reasons to make your first (or next) Instagram reel:

1. Work With The Algorithm

Instagram is a needy man. He wants you to love all parts of him – every single feature. Or he gets an attitude. And he doesn’t push your content to your audience to the extent that he would if you were utilizing all he had to offer.

This is what I mean when I say work with the algorithm. Instagram prioritizes accounts that utilize every new feature they drop – which, lately, has been a lot. Speaking from firsthand experience, Reels can help you grow your account exponentially. Because this is a feature they’re currently favoring, participating can result in your content performing better and a higher exposure to new potential ideal followers.

2. Connect With Your Audience

Nothing lets you connect with your audience better than showing your true personality on video. I mean, when else would your followers be able to see you do a cringeworthy dance or nod suggestively as little text floats by your face?

Okay, I don’t know why anyone would really need to see that second one. But for whatever reason, it works. And people like it, because they can relate to it.

We all know that video is the best way to make a connection and build trust with your audience, and Reels gives you the opportunity to showcase your personality AND your expertise.

3. Crash Course In Learning Video

Steven Spielberg who?!

Move over, videographers. The new Reels queen is in town. She has a tripod – and she’s not afraid to use it!

(Okay, ignore me. I think I’m funny sometimes.)

In learning how to make Reels, you’re not only creating a connection with your following, but you’re also adding a new skill to your portfolio: video creation! Knowing how to create quick, engaging videos can be useful in all sorts of industries. And what better place to start than with your own social media?

Before you know it, you’ll be a master of the craft with your own personal ring light and filming day. Maybe you’ll even get into creating crazy transitions. Reels is both a great way to grow your audience AND express your creativity.

4. Educate, Entertain, Empower

Your goal on social media should always be to educate, entertain, and empower. If you’re hoping to build an authentically engaged audience, you’re going to need to offer them something.

Think about what your ideal client is struggling with, interested in, searching for on Instagram… and then create that content for them! Put yourself in their shoes & consider what you can bring to the table that will cause them to react and relate.

Reels is the perfect way to create bite-sized content that allows you to continue to educate, entertain, and empower. Emphasis on the entertain. Reels are addicting!


Reels are here to stay, friend! Instagram will continue to prioritize video content like Reels, and I don’t want you to get left behind!

Are you using Reels yet? If not, what’s stopping you from going all in on the video content?

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Meet the Team:
Alyssa & Craig Birchfield

Strategy and creative, married — literally. Alyssa & Craig Birchfield lead the strategic and creative efforts of Rose & Birch. They have nearly two decades of marketing & communications experience between the two of them, ranging across multiple industries.

While Alyssa brings unique strategic expertise that helps our clients connect their marketing to their business goals, Craig's experience as a creative director and video producer ensures that the content we produce is uniquely engaging & impactful.

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